La lata azul de Día
St. Wendeler is a German beer and its differential is high quality at a low price. About 1,000 containers were imported annually and their sales represented 2% of beer consumption in Argentina. It has an exclusivity agreement Supermercados Dia, which has more than 960 stores throughout the country.
In the age of the smart consumer, shoppers seek convenience, bargains, and great prices. The way buyers consume is now more responsible and rational. They reject impulse buying and are previously informed. 90% of Argentines say they use the promotion mechanisms offered by businesses.
Social Media
The company sought to increase unit sales in Día stores, generate leads to the online store and launch a new variety through digital channels.
Launch Campaign
