Drinkware
Reimagined
Outdoors Professional, a leading brand in Argentina, undertook a comprehensive redesign of its drinkware line to strengthen differentiation within a highly competitive category. The goal was to establish a more distinctive and authentic brand identity while staying aligned with the brand’s core positioning. In 2024, we led a full refresh of the line’s visual ecosystem, including new colorways, packaging and brand identity.
Retail-Driven Designs
The Drinkware project expanded through thematic designs created for key U.S. retail events, including Halloween, Christmas, Breast Cancer Awareness Month and the 4th of July. These special colorways turned the product into a seasonal and emotional touchpoint within highly competitive retail environments.
The outcome exceeded expectations. Wholesalers and distributors were immediately drawn to the new products and their renewed visual language, recognizing them as a powerful differentiator in a crowded marketplace. The refreshed Drinkware line not only stood out on shelf, but also empowered partners to stand out themselves—turning design into a strategic commercial advantage.