We activate and participate in over 50 events and parties at the rate of one event every 15 days for 30 consecutive months. These activations were reflected in the social networks and gave inition to the Boris community. A starting point for the relationship in the offline that was reflected in the online.

In 2011-2013 we worked for Karlsbrau, a top-twenty Brewery in Germany, to promote Biere Boris in Latin America.

Boris is an innovative brand of alcoholic beverages with a defined identity and a clearly target audience. We generated content in different formats with own designs, photos and videos, inviting our fans to be part of events and raffles. We create an emotional connection from a communicational tone and language according to our fans. We carried different types of actions, such as campaigns design like Boris Delivery, an action inviting fans to exchange their data in exchange for free product. We did model scouting for our campaigns, developed strategic partnerships with other brands and retailers and more.

The results were great, as usual.