The America's Cup Golf is the first golf tournament with exclusive assistance of the best players from each country in the Americas. Its first edition will be held in Argentina, and will take place on 21st to 26th October at Pilar Golf Club.
The client approached the agency with the need to build a visual identity system for this international event that starts.
America’s Golf Cup
The identity system creation began with the design of a brand that would include the Naming Sponsor. We choose for a simple and compact item that could interact, and not compete, with Naming Sponsor’s logo.
The font-family selection and color palette obey the same criteria and, together with the ideogram of the cup, allowed us to create a modern and dynamic brand reminiscent of the classic and traditional that makes the idea of golf.
Our proposal is based on the installation of the tournament as the first of its kind that tries to position golf as a passion of the whole society, not just those who practice it.
At this moment, Tiger Woods, Angel Cabrera and Matt Kuchar are confirmed players for this international event that reaches across the continent to leave an indelible mark.